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trending_up Live Ad Budget & ROAS Scaling Program

Advance Performance Marketing Course with Live Budget

Master data-driven paid acquisition across Meta, Google PMax & E-commerce Funnels. Stop burning ad spend — learn to build profitable 4x+ ROAS systems from India's top media buyers.

menu_book Explore Syllabus

₹2.5Cr+

Live Ad Spend Managed

4.2x

Average Client ROAS

100%

Hands-on Live Accounts

90 Days

Industry Ready Mastery

The 360° Acquisition Engine

Full-Funnel Performance Marketing Framework

We don't teach isolated buttons. You learn end-to-end profitability architecture used by D2C unicorns and performance marketing agencies.

Step 1: Top of Funnel (TOFU)

Cold Audience Acquisition

Capture high-intent attention using Broad Advantage+ targeting, YouTube in-stream video ads, and high-converting UGC hooks.

Advantage+ Shopping Google PMax UGC Creatives
Step 2: Middle of Funnel (MOFU)

Nurture & Retargeting

Re-engage video viewers, catalog browsers, and page visitors with social proof, customer reviews, and comparison angles.

Custom Audiences Catalog Carousels DPA Ads
Step 3: Bottom of Funnel (BOFU)

Conversion & Checkout

Turn abandoned carts and high-intent leads into paying customers with limited-time FOMO, price drops, and 1-click checkout funnels.

Shopify CRO Abandoned Cart Recovery Dynamic Offers
Step 4: Retention & LTV

Post-Purchase Scaling

Lower blended CAC by maximizing customer lifetime value through automated WhatsApp sequences, email flows, and cross-sell campaigns.

Klaviyo Email WhatsApp API Cohort LTV
Comprehensive 8-Module Curriculum

What You Will Master (Zero Fluff, 100% Practical)

Designed by active media buyers managing 8-figure monthly ad spend for top D2C, B2B, and Ed-Tech brands.

01

Performance Economics & Unit Metrics

expand_more
  • check_circle Mastering CAC, LTV, AOV, ROAS, POAS & MER
  • check_circle Contribution Margin & Breakeven ROAS Calculations
  • check_circle Budget allocation models across Meta vs Google
  • check_circle Setting up a Performance Media Buying Dashboard
02

Meta Ads Scaling & Advantage+ Architecture

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  • check_circle ASC (Advantage+ Shopping Campaigns) Deep Dive
  • check_circle CBO vs ABO: When to scale which budget model
  • check_circle Dynamic Creative Testing (DCT 3:2:2 framework)
  • check_circle Vertical & Horizontal scaling without resetting learning phase
03

Google Performance Max & High-Intent Search

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  • check_circle Google PMax setup: Asset groups & audience signals
  • check_circle Google Merchant Center & Product Feed Optimization
  • check_circle Smart Bidding: Target CPA vs Target ROAS mastery
  • check_circle YouTube Demand Gen & Intent Search Funnels
04

Tracking, Attribution & Server-Side CAPI

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  • check_circle Google Tag Manager (GTM) Container Configuration
  • check_circle Meta Conversions API (CAPI) & iOS 14+ Signal Recovery
  • check_circle GA4 E-commerce Events & Custom Dimension Setup
  • check_circle Multi-Touch Attribution (First-click, Linear, Data-driven)
05

Creative Strategy & UGC Ad Production

expand_more
  • check_circle The 3-Second Hook Rate Framework for Reels & Shorts
  • check_circle UGC Scriptwriting & Creator Brief Templates
  • check_circle Identifying & combating ad fatigue before ROAS drops
  • check_circle Iterating winning visual hooks into 10+ variations
06

Conversion Rate Optimization (CRO) & Funnels

expand_more
  • check_circle Landing Page Heatmaps, Scrollmaps & User Dropoff Audits
  • check_circle Shopify Store Speed & Mobile UX Best Practices
  • check_circle A/B Split Testing Headline, CTA & Sticky Checkout Bar
  • check_circle Upsell & Cross-sell Funnels to maximize Cart Value (AOV)
07

Lead Generation & B2B High-Ticket Funnels

expand_more
  • check_circle Instant Lead Forms vs Landing Page Lead Routing
  • check_circle Real-time CRM Webhook Integration (Zapier / Pabbly)
  • check_circle Quality Lead Scoring & Spam Filter Architecture
  • check_circle WhatsApp automated demo scheduling bots
08

Agency Media Buying Playbook & Career Scaling

expand_more
  • check_circle Pitching high-ticket retainer clients ($1,000 - $3,000/mo)
  • check_circle Building Looker Studio live client reports
  • check_circle Portfolio creation with real case studies & ad screenshots
  • check_circle Interview preparation for top agencies and product companies
Industry Standard Toolset

Master the Exact Tools Top Media Buyers Use Daily

hub Meta Ads Manager
ads_click Google Ads (PMax)
analytics Google Analytics 4
code Google Tag Manager
shopping_bag Shopify Admin
visibility Hotjar Heatmaps
mail Klaviyo Email Funnels
chat WhatsApp API CRM

Performance Executive

₹4.5 - ₹7 LPA

Senior Media Buyer

₹8 - ₹15 LPA

Growth Marketing Head

₹18 - ₹30+ LPA
Frequently Asked Questions

Everything You Need to Know

Clear answers to common questions about our performance marketing certification course.

What is Performance Marketing and how is it different from digital marketing? expand_more
General digital marketing focuses on organic reach, social posting, and branding. Performance marketing is 100% ROI-driven where advertisers pay only for measurable outcomes like sales, leads, and high ROAS through paid media like Meta Ads, Google PMax, and CRO funnels.
Will I get to manage live ad spend in this course? expand_more
Yes! Every student gets hands-on experience setting up, optimizing, and scaling live ad campaigns using real ad budgets on Meta and Google Ads.
What is the fee structure for the Performance Marketing course? expand_more
We offer a flexible, value-focused fee structure with zero-cost monthly EMI options and merit scholarships for upcoming batches. Contact our counselor or book a demo to get the exact batch fee.
What tools and platforms are taught? expand_more
You will master Meta Ads Manager, Google Ads (Search, PMax, YouTube), Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Conversions API (CAPI), Shopify, and Hotjar for Landing Page CRO.
What is the average salary of a Performance Marketer in India? expand_more
In India, freshers in performance marketing typically start at ₹4.5 to ₹6 LPA, while experienced media buyers and growth marketers earn between ₹10 LPA to ₹25+ LPA depending on their proven ROAS track record.

Ready to Master High-ROAS Performance Marketing?

Join India's most practical performance marketing program. Work on real ad accounts, manage live budgets, and fast-track your media buying career.

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